SOCK TAGS
The conceptualization of the Sock Tag was a lengthy process with numerous iterations. We didn't incorporate them until almost a year after the Statement Sock went live. We needed something that matched the quality of our sock, could display the design, indicate the sock size without removing it from the rack, and facilitate a fast packing and shipping process. These are the iterations I have developed. Ultimately, we settled on a black tag as we couldn't find a printer with the capabilities to match our current slide
box packaging.
box packaging.
DIE LINES + WEBS
JHOOKS - MANTRA - MOTTO
J-Hooks were utilized to hang slides on our store display. Previously, we used plastic hangers, resulting in significant plastic waste as this packaging was only functional for holding our slides. To minimize our carbon footprint as a company and create a more uniform look on our store display, I brainstormed a few cardboard J-hook designs.
OTHER ITERATIONS
