I joined the ISlide team in 2019, and noticed right away they needed updated mock ups to show customers the quality and customizations of our products. I had started with Mantra to increase the probability of a sale with our most popular product.
MANTRA
We only had top-down views of our product, called Mantra. It was a challenging Photoshop file to work with, and I was tasked with creating a smoother workflow within the design department. After smoothing it out enough, our sales reps were able to utilize it themselves before involving us with the customer, resulting in quicker and more pleasant sales experiences. I created multiple angles for our reps to showcase our product, with one smart object linked to all three angles.
STATEMENT
The statement was conceptual. I suggested that socks and slides were the comfiest match for any athlete and slide fanatic alike, and we turned it into a reality. Leading the project, I ensured that our socks had proper mock-ups to show clients how our product looked when they received it in the mail and how they appeared when worn on a foot. We launched the statement
sock in 2020.
sock in 2020.
MOTTO
The motto has been available in black and white, but we aimed to expand our offerings with prebook pairs and new designs added to the customizer and online store. Leveraging my skills, I created these additions in the same manner as Mantra and Statement, using a whole new Photoshop file that sales reps and interns could easily utilize to drive sales and ensure
accurate printing.
accurate printing.
LIFESTYLE
Lifestyle is the everyday sock. We required excellent mock-ups for this product since it can be customized in various ways. I believe these mock-ups showcase the entire sock perfectly, including the sewing pattern, texture, and all. I created a 3D mock-up precisely for this purpose, but unfortunately, it remains unused on the website. This view had landed us many sales for Nickelodeon for multiple designs, Shonen Jump anime, and more.
STORE DISPLAY - "POP"
The "pop" store display was utilized to sell licenses in stores across the country, Primarily at schools and pro shops to represent a team. These displays were specifically used by sales reps to showcase exactly what customers would see in the store. This ensured us a better chance at a sale by displaying the dimensions and providing an accurate quantity of
slides pictured.
slides pictured.
